Blind Barber
Blind Barber is a product company that creates spaces for all to look sharp, and “stay handsome”, blending the traditional barber shop with an extended grooming line and speakeasy-style bars with one goal in mind: to make you feel like the best you.
I oversaw social and content strategy, led a team of content producers in various cities and worked cross functionally across the Brand, Operations, Sales and Product departments on all campaigns and initiatives.
Role & Responsibilities:
Content Production, Social Media Strategy, Copywriting, Art Direction, Photography, Project Management, Video Post-Production, Event Production and Brand Partnerships & Activations
Capitalizing on its successful, award-winning haircare line, Blind Barber entered the skincare game launching online and in 1200+ Ulta locations in February 2022 with the goal of creating well-made products for a more handsome world.
The social campaign emphasized product knowledge, education and benefits, enlisting the brands experts (barbers!) to speak to the new products, packaging redesign and innovative formulas.
Role: Content Production, Social Strategy, Copywriting, Art Direction, Photography and Project Management.
Role: Copywriting
Role: Copywriting
Role: Copywriting
Role: Copywriting
Role: Copywriting
Role: Copywriting
Role: Copywriting
Role: Copywriting
Role: Copywriting
Role: Copywriting
To celebrate its 10th year anniversary, Blind Barber designed a microsite highlighting the moments and memories that built the brand.
The site was supported by an extensive social campaign and a two-day virtual concert series in partnership with Red Bull dubbed “Blind Barber Presents Born On 10th”. The concert streamed live exclusively via Twitch, with DJ sets and performances from Channel Tres, Asher Roth, Seb Torgus and Soulection DJ Sahara Habibi.
The website was awarded “Site of The Day” by AWWWARDS.
Role: Social Strategy, Content Production, Graphic Design, Talent Negotiation, Casting and Project Management.
Role: Campaign Strategy, Copywriting
Father’s Day is Blind Barber’s biggest sales holiday (bigger even than Christmas), so inspired by the success of the Anniversary microsite we created the Father’s Day Survival Guide. The site included three new video vignettes featuring Dads and children from the Blind Barber community, playlists curated by renowned DJs Peanut Butter Wolf, DJ Spider, Mick and Dash Speaks, grooming hacks and stories and advice on what it means to be a Dad.
Role & Responsibilities: Brand & Social Strategy, Copywriting, Content Production, Post Video Production,
