JackThreads is a men’s online streetwear retailer stocking brands including Timberland, Reebok, FILA, Champion and more. In this role, I managed and oversaw the production of all still and motion content for social, web and email marketing. I produced, co-directed and co-edited a video to support the release of the JackThreads x Reebok Club C 85 collaboration. The ad was designed to drive sales, boost engagement and raise the profile of the brands product assortment and exclusivity.

VIDEO: Production, Casting & Wardrobe: Darius Garvin / Direction & Editing by: James Cernero and Darius Garvin / Talent: Saadiq Wazir

Role & Responsibilities:

Social Strategy, Creative Direction, Creative Strategy, Influencer Marketing, Video Production and Video Editing