Mr Porter

MR PORTER is the world’s leading, award-winning online destination for men’s style, with an unparalleled product offering from the best menswear and luxury brands, including categories that range from luxury watches and lifestyle through to Tom Ford, Off-White, Fear of God and more.

MR PORTER produces unmatched digital and printed content across its shoppable online magazine, The Journal, and its bi-monthly newspaper, The MR PORTER Post.

I assisted in the creation and production of US specific content including Men’s New York Fashion Week, MR PORTER On Style series, The Style Council and Made in California – an exclusive twelve brand capsule collection and the brands first-ever US billboard.

I was part of the dynamic and innovative experiential marketing team for the “Made in California” campaign. For the event, the team transformed a Hollywood motel into “MR PORTER Motel”, converting a series of guests rooms into interactive activations including a photo station, a customizable bandana and patch shop, an old-school arcade, a gift shop with branded collateral and vintage cars for photo opportunities. Guests included Victor Cruz, Matt Bomer, Ty Dolla Sign with a DJ set by Mike Will Made It.

I also designed the monthly in-book page for MR PORTER’s multi-million dollar digital and print ad partnership with GQ Magazine, GQ Selects, and produce all US specific content for

Role & Responsibilities:

Content Production, Event Production, Project Management, Trend Analysis, Photography, Graphic Design and Influencer Marketing

MR PORTER Made in California (2017)

MR PORTER Made in California: A series of exclusive capsule collections inspired by the lifestyle and culture of California.

The capsules were designed as modern-day interpretations of surf, skate, street and casual wear, from brands; Amiri, The Elder Statesman, Golden Bear, James Perse, John Elliott, Mollusk Surf, Noon Goons, Outerknown, Rick Owens, Second/Layer, Simon Miller, and Stüssy. Each brand created a collection unique to its own idea of California, resulting in more than 110 products across clothing, shoes and accessories.

As part of a dynamic and innovative marketing team, I was tasked with helping to bring the collection to life through an extensive social and influencer campaign, press and brand activations. For the event, we transformed a Hollywood motel into “MR PORTER Motel”, converting a series of guests rooms into interactive activations including a photo station, a customizable bandana and patch shop, an old-school arcade, a gift shop with branded collateral and vintage cars. Guests included Victor Cruz, Matt Bomer, Ty Dolla Sign and featured a performance by Mike Will Made It.

Role & Responsibilities: Content Production, Event Production, Project Management, Trend Analysis, Photography, Graphic Design and Influencer Marketing