PAPER PLANES
In partnership with the NFL, Paper Planes flew in youth flag football teams from Australia, Canada, China, Germany, Ghana, Japan, Mexico and the United Kingdom to the United States competing in the NFL Flag Tournament during Pro Bowl in Las Vegas on February 3, 2023.
To support the initiative, the brands collaborated on a collection, comprised of 32 hats to represent each of the teams in the league aimed to empower youth athletes to discover the importance of sportsmanship, teamwork, and friendship—both on and off the field.
Role: Campaign Strategy, Production, Casting, Copywriting
Role: Copywriting
Role: Copywriting
Role: Copywriting
For the 25th Anniversary of THE LOX’s debut album “Money, Power & Respect”, Roc Nation and Paper Planes celebrated the classic compilation of gritty NY tales, success, and survival as told through witty wordplay, timeless production, and larger than life artist features with a series “5 For 5”
Orchestrated by me, the campaign was supported through a limited edition capsule collection, the aforementioned content series featuring THE LOX member Sheek Louch and a presentation of two paintings of the group by Netherlands-based painter Arne Hiddingh.
Role: Campaign Strategy, Production, Copywriting, Creative Direction
Role: Copywriting, Strategy
Role: Copywriting, Strategy
Role: Copywriting, Interviewer
Role: Copywriting
Role: Copywriting
Role: Copywriting
Role: Copywriting, Interviewer
Role: Copywriting
Role: Copywriting
Role: Copywriting, Social Strategy